Getting to Know Yeah Yeah Chloe
It all begins with an idea.
YeahYeahChloe shares more about herself, her teaching style and advice to young visual communicators.
You have this amazing style of combining unusual elements to create something completely new, often communicating a powerful message. How have you trained yourself to think this way?
Thank you! I don’t know if it is something that I intentionally trained myself to do, to be honest. I think it’s more just a manifestation of how I see things – how I make connections and make sense of the world.
Where did you get the idea for the drowning hands and iPhone image?
I was just feeling like I was spending too much time on my phone and drowning in content. It was all self-inflicted.
Did you study art or graphic design?
I did a Bachelor of Visual Arts, majoring in sculpture.
You are an art teacher, what is your teaching style?
It probably depends on who you ask. I would like to think I was pretty free-range – lots of room for experimentation and for the kids to find where they fit in the art world. I tried to make the units pretty self-directed. I think I probably had very high expectations…I always wanted more from them ‘cause I always knew they had more to give - especially from the older grades – but they always rose to the challenge. If you ask the kids though, they might have a different idea of it.
How important a role does technology play in the creation and promotion of your work?
Oh, it’s central. From the creation of work to subject matter to how I built an audience. My work would not be what it is today and I don’t think I would have been able to have the same opportunities I have had without it.
What advice would you give to aspiring young visual communicators?
Create works that you get some kind of kick out of. You might not be able to do this all the time – I mean I know sometimes you just have to do a job cause it’s a job, but I think this is a good place to always come back to.
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